A face cleanser offers a deep clean that effectively removes any impurities, makeup, oil, and dead skin cells—all without disrupting the skin’s natural barrier. It should be the first step in both your morning and evening skincare routine. Cleansing your skin can help minimize pores, prevent breakouts, and enhance the absorption of other skincare products.  

A face cleanser washes the surface of your skin, cleansing it of the day's makeup, sweat, and excess oil. This not only leaves the skin feeling refreshed, but smoother and more vibrant. Once you’ve washed your face, your skin can better absorb active ingredients from serums and moisturizers.

There are three types of cleansers: gel, cream, and foam. Gel cleansers are known for their exfoliating properties that allow them to deeply cleanse and clear pores. They are ideal for oily and acne-prone skin. Creamy cleansers provide nourishment and a soothing feel, making them ideal for sensitive and dry skin. Foam cleansers are lightweight and create a rich lather when mixed with water, making them suitable for all skin types.

While the two terms are often used interchangeably, face cleanser and face wash do have differences. A face cleanser is made to soothe, hydrate, and clean the skin’s surface, while a face wash deeply cleanses the pores. We recommend using both by double-cleansing! 

As the name suggests, it means washing your face twice for a more thorough cleanse. The first wash should be with an oil-based cleanser to remove makeup, sunscreen, and excess sebum. The second wash should be with a gel, cream, or foaming face wash to remove sweat and dirt. Double-cleansing may be most effective for those with oily skin or who wear makeup daily. 

You should aim to cleanse at least once a day. Many choose the evening so that they can remove makeup, dirt, and oil before going to bed. Some skin types, such as oily or combination, may benefit from twice-daily washes, while those with dry or sensitive skin may be fine with just one. 

Most face cleansers will remove light makeup, but it depends on the type of cleanser. If you're wearing heavier or waterproof makeup, you may choose to start your routine with a makeup remover or oil-based cleanser as these will be more effective. 

Micellar water can be a convenient way to remove makeup and cleanse the skin in one easy step with its gentle, water-like texture that requires no rinsing. However, it should complement rather than replace a traditional cleanser, which provides a deeper and more thorough cleanse.