Natural face serums are concentrated, liquid-based formulas primarily used to target specific skin concerns. They are developed with clean, natural-origin ingredients, unlike many other face serums that are made with harsh chemicals and synthetics. They contain active ingredients, such as hyaluronic acid, Alpha Hydroxy Acids (AHAs), Beta Hydroxy Acids (BHAs), niacinamide, salicylic acid, or vitamin C. Because of their high potency, these serums can penetrate deep into the skin to offer effective results. 

Your skincare routine should be based on your skin’s type and needs. Almost anyone can benefit from adding a serum, especially if you’re addressing concerns like dark spots, fine lines, blemishes, sun spots, dehydration, or acne. Ingredients like hyaluronic acid deeply hydrate dry skin, retinol targets signs of aging, vitamin C brightens, and salicylic acid supports oily or acne-prone skin. 

You should apply your face serums after you’ve cleansed and toned, but before you moisturize. You can layer serums to target multiple skin concerns but aim to use only two or three. Make sure you allow each serum to absorb—around 60 seconds—before applying the next one. 

Whether you’re looking for an even skin tone, extra hydration, pore care, or a radiant glow, we offer a range of natural face serums to address various skin concerns. For hydration, smoothness, and elasticity, try the Skin Regimen LX HA4 Jelly Serum or the Hydramemory Water Source Serum. For a brightening boost, the Skin Regimen LX Vitamin C Serum or Luminant Serum targets dark spots and enhances radiance. To combat signs of aging, opt for a face-firming serum like the Sacred Nature Youth Serum or the Skin Regimen LX Retinol Serum, designed to lift the skin and reduce the appearance of fine lines and wrinkles.

Because of the high concentration of active ingredients in serums, remember that a little will go a long way. Begin with a pea-sized amount and pat lightly around your face using only your fingertips. If you apply too much, it will only sit on the skin’s surface without fully absorbing.  

Most serums are safe to use once or twice daily. Hydrating options, like the Hydramemory Water Source Serum, are gentle enough for everyday use. However, some serums are best applied at specific times to minimize irritation—such as using vitamin C in the morning and retinol in the evening.