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Published on January 6, 2025 |10 min read

What Does Niacinamide Do and How it Can Positively Impact Your Skin

By Elizabeth Pratt | Medically reviewed by Latesha Elopre, MD, MSPH

Elizabeth Pratt

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Keeping up with the latest skincare trends can be daunting. It seems like there’s always a breakthrough discovery, or new trend to try. There is, however, one ingredient that’s been getting a lot of hype that’s worth looking into: niacinamide.


Niacinamide has been credited with a wide variety of skin benefits, including improving the skin's tone, keeping it clear, making it look brighter, and more. In this article, we’ll look at this multi-functional ingredient in detail, how it works, and its uses.

In this Article:

"It's important not only to rehydrate the face and body, but also to keep the skin barrier strong and resilient. Look for products that do both - restore and rebuild."

Elisabeth Nehme,

Board Certified Esthetician and [ comfort zone ] Master Educator

What is Niacinamide? 

Niacinamide, which is also called nicotinamide, is the active form of niacin or vitamin B3. Another name for this water-soluble vitamin is Anti-Pellagra-Vitamin or PP (Pellagra-Preventive)-Factor for its incredible ability to combat pellagra, a skin condition characterized by rough, sun-exposed skin with severe, scaly dermatitis.


Renowned for its versatility, niacinamide brings a wealth of skin benefits to the table. Whether you're looking to hydrate, brighten, or strengthen your skin’s natural barrier, products containing niacinamide are a must-have in any skincare routine.

The Role of Niacinamide in Skincare

There’s a reason so many have adopted niacinamide into their skincare routine. This multifunctional ingredient works mainly for all skin conditions, for a variety of skin concerns, and has many benefits.

Making Skin Brighter and Healthy-Looking

Niacinamide is known for its ability to brighten your complexion, even skin tone, and promote overall healthier skin appearance. Its effectiveness is largely a result of a combination of several skin benefits:

  • Niacinamide can stimulate new collagen synthesis. Niacinamide has a positive impact on connective tissue and gel matrix components of the skin, which is of particular significance in aged and photoaged skin.
  • Minimizes Pore Appearance: collagen synthesis can positively impact on the pore aspect. With increased collagen, skin becomes firmer and smoother, reducing the surface appearance of enlarged pores and enhancing overall texture.
  • Improve Hyperpigmentation: Niacinamide inhibits the transfer of melanosomes from melanocytes to keratinocytes. This could lead to a reduction in pigmentation with time without inhibitory effects on melanocyte tyrosinase activity.
  • Minimizes Fine Lines and Wrinkles: Studies have shown that niacinamide can help reduce visible signs of aging such as fine lines and wrinkles.
  • Boosts Hydration: Niacinamide up-regulates epidermal ceramide synthesis with concurrent benefits to the epidermal barrier and consequently increasing the level of hydration.

Enhancing Skin Firmness and Reducing Signs of Aging

Aging signs, from fine lines to uneven texture, can often seem inevitable. However, with the right ingredients, like niacinamide, in combination with other more specific anti-aging ingredients, it’s possible to address these signs effectively through a multi-action approach.
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The Expert's Guide: How to Incorporate Niacinamide into Your Skincare Routine

According to Maria Giulia Simonazzi, International Education Manager and skincare expert at [ comfort zone ], niacinamide can be incorporated into both your morning and evening skincare routines. But before starting it is essential to consider not only the niacinamide concentration but also the product’s overall formulation and ingredient combinations.


It’s essential to assess where niacinamide fits within your beauty routine, especially if you’re using active treatments like peels or other invasive and aggressive methods. In such cases, consulting a skincare professional can ensure optimal product layering and compatibility.


For daily application, Simonazzi recommends following the "golden rule of skincare": apply products from the thinnest to the thickest consistency, always finishing with sunscreen in the morning to protect and lock in the benefits of your routine.

  • Hyaluronic acid: If you’re looking for hydrated, glowing skin, the combination of niacinamide and hyaluronic acid is a game-changer. Hyaluronic acid acts as a hydration powerhouse, attracting and retaining moisture to keep skin plump and refreshed. Niacinamide, meanwhile, works to strengthen the skin barrier, helping to lock in that moisture for longer-lasting effects. When used together, these two ingredients provide a radiant, dewy look that leaves skin visibly more hydrated and luminous.
  • Vitamin C: Combining niacinamide and vitamin C in your skincare routine can be a powerful way to achieve a more radiant, even skin tone. Together, they create a synergistic effect, working to reveal a more luminous complexion associated with an improved skin texture appearance.
  • Retinol: Retinol and niacinamide can work beautifully together to fight signs of aging—but it’s essential that formulations are designed with care to incorporate both ingredients! Interactions and instability need to be evaluated carefully to provide effectiveness and safety to the product! Retinol promotes smooths fine lines, while niacinamide brightens and enhances skin texture. When combined thoughtfully, retinol and niacinamide create a powerful synergy that rejuvenates and refines, helping to reveal a youthful, radiant complexion.

How Long Does It Take for Niacinamide to Show Results?

Results with the use of niacinamide can vary widely due to several influencing factors. The time needed depends on the type of skin concern being addressed and the formulation's composition, which may combine other targeted ingredients to enhance effectiveness.

Using Niacinamide on a Daily Basis: Safe or Not?

Topical niacinamide is generally considered a safe and gentle ingredient that can be used daily. However, as with any skincare product, it’s essential to consider the concentration of niacinamide, the specific features of the product, and how it fits within your overall beauty routine. Evaluating these factors ensures you get the most out of niacinamide’s benefits, helping to enhance skin texture, hydration, and radiance without irritation.

Frequently Asked Questions about Niacinamide

Thinking about incorporating niacinamide into your skincare routine? We’ll answer some of the most common questions about this trending ingredient. 

What does niacinamide do to the face?

Niacinamide offers many benefits for the face. It can help even out skin tone, strengthen the skin, minimize fine lines and wrinkles, improve oily skin, and brighten the skin. 

Is niacinamide better than retinol?

Niacinamide is distinct from retinol, offering unique, multifunctional benefits that make it an incredibly versatile ingredient in skincare. While retinol works more on night cell renewal, Niacinamide works on multiple fronts, supporting skin hydration, enhancing texture, and improving skin luminosity. Unlike retinol, Niacinamide can be used during the day and during the night and in any season making it a gentle yet effective choice for different skincare needs. Retinol in fact does not get along with the sun at all, because it is photosensitizing so, it is best to use it only at night, avoiding its use in summer, and always applying a cream with a protective sunscreen during daylight hours.

When should you start using niacinamide?

There is no set rule for starting to use niacinamide, and the fact that it is mixed with other ingredients means that it can have different indications. Being a multifunctional ingredient, niacinamide adapts to different skin conditions and age groups, making it a valuable addition to many routines.

For younger skin, niacinamide acts as a hydrating and illuminating agent, enhancing natural radiance. For more mature skin, it can address aging-related concerns, such as texture and tone, helping to smooth imperfections. Its adaptability makes niacinamide suitable for diverse skincare needs and age targets.

What percentage of niacinamide is best?

There is not a best solution. The concentration of niacinamide can vary from product to product and it depends on the combination with the other ingredients.

Can I use niacinamide during pregnancy or breastfeeding?

 It’s always best to consult with your healthcare provider before using any product.  

Are there any ingredients that shouldn’t be used with niacinamide?

Yes, certain ingredients, such as acids and enzymes, can trigger the release of a molecule that may lead to redness. For this reason, it's essential to carefully consider how niacinamide is paired with other products to avoid potential irritation.

Choosing the Right Niacinamide Products

Niacinamide tends to work best in serums and moisturizers or in other products that are meant to be left on the skin. Rinse-off products like cleansers are less effective because they have a shorter contact time. We recommend using the following [ comfort zone ] products:

Hydramemory Hydra & Glow Ampoules: This concentrated formula uses niacinamide 5% and Polyglutamic Acid (PGA) to brighten and hydrate, resulting in a healthier-looking complexion and softer, smoother skin. 

Renight Bright & Smooth Ampoules: The formula combines 2% niacinamide with retinal, working in perfect synergy to rejuvenate the skin and boost its natural radiance. Retinal not only combats the early signs of aging but also inhibits the transfer of melanin to the skin’s surface, promoting a more even complexion and a luminous glow.

Literature:

Matts P.J.: A review of the range of effects of niacinamide in human skin. IFSCC Mag. 5(4), 285-289. 2002.

Gensler H.L.: Prevention of photoimmunosuppression and photocarcinogenesis by topical nicotinamide. Nutr & Cancer 29(2), 157-162. 1997.


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